JeremyWong.name

When you see a product from someone you have never seen before, would you buy the product?

OK, that is probably too vague - so, here are some details.

As someone who is starting a new Business online, let’s assume that no one recommended you to his product but the person himself. You just happened to stumble upon his advertisement.

I’m going to be generous and say that… the Sales Letter is well written. (A rarity from what I have read in an experienced marketer’s letter)

Let’s say the product costs $27, a reasonable price point for a product at the beginning of the funnel. (Which is not the BEST price either. Read on.)

So, would you buy it?

With the amount of products out there and the possibility that you are one who has already bought tens or even hundreds of the rubbish floating around, you would most probably hold onto your money, correct?

You’ve probably taken the blow many times from products that have been ENDORSED by people you trust(ed).

If this person isn’t endorsed, do you think you’ll even consider spending on a $7 report that he releases?

What is the issue here?

Lack of Trust.

You probably don’t have enough trust that the person will deliver a great product with great value. After all, it’s scarce nowadays and after being cheated many times, would you think that this will be IT? I doubt so.

If you’ve been cheated by people who at least have some reputation, what makes you think someone without reputation will do better?

Now, let’s say you are the one selling the product.

You very well know that you are a genuinely ethical Businessman. (That’s one of the rules here.)

You…

1. Provide genuinely good products that you know your customers will not regret spending their money on, not even a tiny bit.

2. Don’t hype up your products and give your customers what they expect. In fact, you give them what they want PLUS more than they expected to get.

3. Really care for your customers and prospects, and your goal is solely to help them achieve their goals.

BUT…

If you were in the shoes of the person above - New, No contacts and No endorsements - how do you break through?

Remember, we said you had a good sales letter?

Well, there’s one price that cannot be beaten.

Free.

With a good sales letter, you would probably convince -most- people to leave their name and e-mail address.

What happens now is that you have an opportunity to build trust,

…a chance to prove to the person that you are the real deal,

…and that you provide genuine, quality information,

…that you are indeed an expert,

…that you genuinely care for your prospects.

Once you have established that, they will trust you. Trust means they will follow your recommendations because they trust that you really want to help them.

Show them that you are competent.

Show them you are not one of the ‘others’.

Let me explain in a little more detail.

At this point, you can contact your prospect because you have permission to do so.

Showing these people good information once is simply not the best way to do things.

How many times would you go - “It’s just ONE page of information. What does it prove? The others may be rubbish.”

The way to overcome this is to consistently impress your prospect.

Most people only make their purchase after a few contacts - and it’s most probably not the first.

Marketing is about helping your prospects help you help them.

In this age of bad products - you need to put in more effort to prove that you really want to help them, that you are not one of the many who are out mostly for the money.

There are more factors than these alone, but those are topics for another day.

These, however, are the keys to a long term business that will thrive and survive longer than any who do not follow these guidelines.

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