A Simple Lesson in Business

January 22nd, 2008

Most people forget what business is truly about and all they think of are the high level principles that makes it lose its charm, its beauty.

Yes, I love business and the words I use to describe it may be unorthodox; but it’s all part of my philosophy to create businesses that bring real value to the world; and priceless, intangibles such as joy, connection, love, security to the customer to enhance their lives.

It’s all about exchange. More appropriately, it is about the exchange of what your business’ product or service will achieve for the customer, for money.

The real rewards lies in the sense of joy and contribution you make to your customers and it is something that is priceless, something that money cannot buy. However, realize that money is still important in business. The customer probably does not know what you want, so money is the universal unit they can use to repay you for all you have given them and allow you to fulfill your needs in your own way. I mean, you wouldn’t want to receive something such as a food processor when you don’t really need it, and even the customer would much rather give you something that you would need
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How’s the thought of being able to live doing what you love?

Doing that which is your hobby, something you probably think is ‘just a hobby’; that it cannot impact your life in any significant way.

Perhaps your hobby is one that you THINK is acceptable; and your true passion lies somewhere else, suppressed by the people who have no passion and take your aways with in-deliberate selfishness that is passed on unconsciously.

But first, you have to find your passion. What you would do for nothing in return, what you would do for the world - and realize that you can do it that way and fulfill every other area of your life that you think it cannot fulfill. I will show you how. Read the rest of this entry »

If you had all the money in the world, what would you do?

If you had the desire to help as many people as you possibly can, and make these people happy, I would like to suggest going into business.

Why?

You only have this much manpower if you do it yourself. You only have this much time to spend. You can only be at once place at any one time. You can only travel this fast.

There’s more, but you get the point and I don’t wish to bore you.

Business practically eliminates ALL those problems and achieves what you would ideally want - to help as many people as possible, numbers that you may not even have imagined possible.

LEVERAGE - that is the word.

Business can multiply your manpower by many fold - tens of thousands and even millions.

How?
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When you see a product from someone you have never seen before, would you buy the product?

OK, that is probably too vague - so, here are some details.

As someone who is starting a new Business online, let’s assume that no one recommended you to his product but the person himself. You just happened to stumble upon his advertisement.

I’m going to be generous and say that… the Sales Letter is well written. (A rarity from what I have read in an experienced marketer’s letter)

Let’s say the product costs $27, a reasonable price point for a product at the beginning of the funnel. (Which is not the BEST price either. Read on.)

So, would you buy it?

With the amount of products out there and the possibility that you are one who has already bought tens or even hundreds of the rubbish floating around, you would most probably hold onto your money, correct?

You’ve probably taken the blow many times from products that have been ENDORSED by people you trust(ed).

If this person isn’t endorsed, do you think you’ll even consider spending on a $7 report that he releases?

What is the issue here? Read the rest of this entry »

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